
Groovera is the labor-passion of Tim Lumen,
a veteran web producer and lifelong music enthusiast who founded Groovera independently from a concept developed over the course of several years. Today, Groovera is serving close to one million monthly listeners from over one hundred countries.
Since Internet radio was in its infancy, Groovera's founder Tim Lumen has idealized starting the ultimate web radio station and has brought many concepts to fruition embarking upon this effort. Beginning the journey in July 1996, Lumen began working for the Microsoft Network as an Internet Critic to find and write about music-related websites for Microsoft Network's LinkFinder and e-zine One Click Away. His research quickly led him to discover the newly forming advent of web radio and within a year, nearly all the music he was listening to and purchasing was first discovered online. With the realization of the Internet as a powerful media resource, an aspiration was born.
In January 2002, Lumen formed Qaas Media - the name an acronym of the four partners surname initials. The Qaas Media business plan included a subscription-based service called SongMonger.com which would sell bulk ephemeral music recordings (such as MP3, RM, WAV, AIFF, etc.) with Internet-only radio streams playing the music available through the service. Coinciding with the litigious proceedings against Napster, henceforth making MP3 a "dirty word" in the business world at the time, the idea of selling MP3's - or any other form of ephemeral recordings - was openly ridiculed during a meeting with potential investors and Lumen's partnership dissolved, leaving only Tim remaining to pursue any form of the endeavor. iTunes introduced a service selling music files only a little more than a year later, becoming a runaway success.
On August 23, 2003, Tim discovered a freeware streaming audio technology and a new spark of inspiration changed his world. Within two hours, Groovera's predecessor OverXposure.FM went live, streaming from his living room the music channel that started it all, FrostByte Groove Lounge, on a cable Internet connection from a previously-retired 600mHz PC and to an audience of only up to six concurrent listeners. Within a week, he was streaming playlists from his private music collection, live and online 24/7. In a matter of weeks, FrostByte Groove Lounge was serving nearly 50,000 listeners a month in 65 countries and in less than two years won two Web Radio Awards. As of today, Groovera has served tens of millions of listeners of all walks of life in home, business, educational, and government settings alike.
What began as FrostByte Groove Lounge was later divided up to become what are today Groovera's current three-channel line-up and also provided the foundation for seven other formats currently in incubation. In September 2006, OverXposure.FM underwent brand transition and became Groovera, a fanciful combination of the words groove and the Latin word vera, meaning "true" or "pure". Groovera is celebrated as the world's first multi-channel web radio station specializing only in "chill-out music", presenting with each format a rotation to serve each of the popular definitions of what is chill-out and to serve different moods.
To date, Lumen operates Groovera independently, free of commercial interruption or subscription and without any corporate sponsorship or funding. As a result, Groovera stands out as the only webcaster in its league who operates without support of any kind from a major media conglomerate, running entirely with resources provided by private personal funds and listener support.
Lumen has had a lifelong instinct for recognizing music sensations before their realizing commercial success, oftentimes years in advance. He has also had the endless interest to learn about those artists and trends early on to know what they are destined to become. And in just the same spirit, many of the artists on Groovera are not yet commercially successful in the United States, remaining obscure despite their commercial viability. Lumen recognizes the market potential of a radio format bearing an alternative to smooth jazz, adult contemporary and easy listening, showcasing what he calls "cutting-edge elevator music" and appealing to a most favorable socio-economic demographic without geographic or generational limitations. If you're listening right now, you're hearing it - and you can likely say you heard it here first! But it is not just sound, it is vision.
